Twenty years ago, in the humble confines of our garage, we embarked on a journey that would lead to the creation of two successful brands—Official and All Good. From those early days, we scaled, grew, and produced millions of pieces, each one a testament to our dedication to quality and craftsmanship. Yet, amidst the triumphs, a sobering truth emerged—the fashion industry’s relentless pursuit of “newness” often comes at a staggering environmental cost.
MVSEVM is not just a brand; it’s a collective of creators, including husband and wife, Jason and Vanessa Maggio, along with Vinny Edwards, who are all united by a shared passion for fashion and a commitment to doing better for the planet. When developing MVSEVM’s mission, we could not ignore the glaring reality of fashion’s environmental impact. Did you know that over one billion animals are slaughtered each year to produce leather goods for the fashion industry? This harrowing statistic forced us to confront the uncomfortable truth—that our passion for fashion was contributing to the exploitation and destruction of our planet’s resources.
Thus, MVSEVM was born.
Driven by a deep-seated desire to redefine luxury, we set out to create a brand that not only captivates with its beauty but also uplifts with its ethos. Our debut collection of bio-based bags marks the beginning of this transformative journey. Crafted from innovative materials such as mycelium (mushroom leather) and cactus fibers, each bag is a testament to our commitment to sustainability and cruelty-free practices.
In a world where the fashion industry is often synonymous with excess and exploitation, MVSEVM stands as a beacon of change. Did you know that producing bio-based bags results in significantly fewer carbon emissions compared to traditional animal leather bags? By opting for MVSEVM’s bio-based creations, you’re not only making a fashion statement but also taking a stand for the planet.
Meet the Founders
• Jason Maggio: A seasoned entrepreneur who founded the streetwear brand Official and outdoor lifestyle brand All Good. After selling those brands, Jason has consulted for streetwear, sports apparel, and luxury brands, all while honing his vision for a brand like MVSEVM—one that marries aesthetics with ethics.
• Vinny Edwards: Founder and Creative Director of The Privy Club, Vinny is an expert and student of fashion and its dance with cultures and subcultures. His entrepreneurial ventures include owning vintage stores and organizing community markets. His unique understanding of how fashion interplays with society drives MVSEVM’s approach to modern, sustainable luxury.
• Vanessa Maggio: With a background in retail operations, Vanessa has a keen ability to turn customer feedback into meaningful solutions. Her work with Official and All Good laid the foundation for her role at MVSEVM, where she’s guiding the brand toward an empathic, customer-centric future.
Our Mission
At MVSEVM, we’ve hardcoded cruelty-free practices into our DNA, opening the door to endless possibilities that align with both our values and our vision for a sustainable future. We are committed to building a cruelty-free, eco-friendly luxury brand that stands for more than just high-end products—it stands for a movement. A movement to create beautiful, timeless pieces that don’t come at the cost of our planet’s resources.
What’s Coming Soon
This is just the beginning for MVSEVM. With every stitch and every design, we are laying the foundation for a new era of luxury—one that celebrates beauty, craftsmanship, and sustainability in equal measure. Our debut collection of bio-based leather bags will soon be available, and each piece will carry the same ethos that drives our brand: respect for the environment, ethical production, and a commitment to quality.
We invite you to join us on this journey. Together, we can make choices that matter. Choices that reflect a brighter, more sustainable tomorrow.
Welcome to MVSEVM—where luxury meets conscience, and every choice makes a difference.